A visual identity, a style, the ins and outs, the dos and don’ts, the tiny details and the system that make a brand unique. A logo to represent the brand. Throughout my career, I’ve had the pleasure of creating many brands from scratch, as well as updating and reconfiguring visual identities for a modern audience.

My process is usually working out a look and feel with the client by creating multiple mood boards to figure out what’s working and what isn’t. Once both sides are happy, I like to come up with a short style guide and begin experimenting with typography, colours, and imagery.

The logo is almost always the last part of this process as I’ve always relied on the developed branding to inform what a mark will look like and how it will intergrate into a visual identity system.

I started making animations when I was around 12-years-old. By the time I went to university, I was already a very competent animator. I didn’t realise how much that would benefit me when I start incorporating motion graphics into my work.

Motion is a fantastic way to make a brand pop. Throughout my career, coming up with brands, a big part of that is bringing them to life with motion. Idents, showreels, showcases, UI animations, social content (being the biggest use case). Motion always elevates a visual identity.

Taught by a typographer, and beginning my career as a graphic designer at a top editorial firm, my InDesign skills were beefed up from the beginning. Whether it’s gorgeous layouts and considered typography, or highly technical documents requiring edits en masse – beautiful editorial documents are more than in my repertoire.

I’ve never understood why UIX should be considered such a separate skill for a graphic designer. We use websites and apps constantly, we appreciate their design. I love getting as many softwares under my belt as possible. Figma being the latest and greatest for this area of design.

As another core component for any modern brand, to me, UIX has always been part of the process. To be able to come up with a brand and then work out how that translates into a brand’s digital offerings as well. Feel free to contact me for previous examples of my web/app design work.

Digital illustration is what got me into graphic design. You can find examples of my illustration work above, or you can search @fome.xox on Instagram to check out that project.

Being a designer and illustrator means I can adapt my styles as needed to suit an array of different projects.