Reskube
Brand identity
The Reskube is a smart, compact box which monitors the supply of home internet and power, instantaneously kicking in if either goes down to keep home workers and businesses connected, at all times. The Reskube team came to Boldspace with a cutting-edge product that needed an equally cutting-edge brand and integrated launch.
What I did
Brand identity
Agency
Boldspace
In the tech space, I've always found that car brands to have the best branding and marketing. They're usually the best at depicting power and energy. This, and my love of dystopian sci-fi films formed much of the inspiration behind the Reskube visual identity.
We had around two weeks to come up with this identity and accompanying brand guidelines. The company were soon to release a new device and the updated identity needed to be visible on the box. I was the sole designer working on this project: creating the brand guidelines, all visual assets, designing the website, and designing social content.
The box, the logo, and the logotype
The logotype is sleak and techy, with curves and edges that reflect the design of the device itself. Solid and well rounded, the type matching the brand's logomark. The logomark itself depicting a box that is always on, or 'up', circulating energy.
