SALTUS WEALTH INDEX
Editorial Design
Saltus, a forward-thinking wealth manager with a difference, sought to raise brand awareness among high net worth individuals. Boldspace drove mainstream media coverage and created an integrated content campaign to connect directly with this hard-to-reach audience, ensuring the campaign could be built over time.
What I did
Editorial design, layouts, graphs
Agency
Boldspace
Over 2 years, I was responsible for designing multiple Saltus Wealth Index documents. Abiding by their evolving masterbrand to expand on their guidelines for layout and typography.
Layouts, graphs, and the general effective communication of vast amounts of data were the biggest challenges to solve with these documents. Working closely with the Saltus team to refine the way in which these graphs were designed, and pages laid out, to eventually develope a system we were able to replicate and build on with each subsequent document.
Not only that, but getting the InDD files setup in the most production friendly manner possible so that as time went on, the process could be automated and streamlined so that every new document was created more efficiently than the last.
