The campaign was broadcast on TV, YouTube and social media platforms, primarily to residents of Irvine, CA. I worked with the folks at Forge to create the ‘UI’ motion graphics overlaying the footage that would show the users engaging with the app.

The style was to be bouncy and engaging, and emulate a simplified version of Yardtopia’s digital services. The goal was to demonstrate how easy it is to plan, design and build your new garden.

A variety of scenarios were chosen to illustrate the myriad of ways residents of Irvine, CA could transform their gardens to reduce water usage and transform their gardens into beautiful outdoor spaces.